Brand values. They are a set of beliefs not empty statements.
The words themselves are not unique to LBW. It is how these values are expressed that create and communicate a clear and powerful image of the LBW brand. These values must come across in the words used, the style adopted, and the images chosen to promote LBW. The brand values sum up what LBW stands for, and how it is seen and perceived.
Our collective.
A strong brand has a character that is well defined and recognisable. Recognition comes from the consistent communication of what a brand is, what it does, and what it stands for. Without consistency, there is no recognition. Without recognition, there is no identity. The better people feel they know us, the better they should regard us. Therefore, LBW wants all our audiences – both internal and external – to have a clear and positive perception of us.
From concept to delivery, LBW is an assembled team of like-minded individuals with extensive experience, who excel in their given fields. From illustrators and photographers to writers and directors, we are driven by our own ambition and each other. LBW delivers a more personal relationship than a large agency, greater accountability and the benefit of branding and marketing champions from diverse backgrounds who love what they do.
LBW is a creative collective built on its own ambition, its work and its people.
LBW stands for.
Agile adj. quick-moving, nimble, active.
Collaborative adj. to work together, especially in a joint intellectual effort, teamwork
Intelligent adj. showing sound judgment and rationality: an intelligent decision; an intelligent solution to the problem.
Results noun. the consequence of a particular action, operation, or course; an outcome. Focused verb. to concentrate attention or energy, a campaign that focused on economic issues.
Passionate adj. using our drive and commitment to energize, engage and inspire others
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